Finding a niche: Is there a market segment that is not currently being served or is not being served well? A niche strategy allows you to focus your marketing efforts and dominate your market, even if you are a small player.
Developing awareness: It is difficult for a potential client to buy your product or service if they dont even know or remember it exists. Generally a potential customer will have to be exposed to your product 5 to 15 times before they are likely to think of your product when the need arises. Needs often arise unexpectedly. You must stay in front of your clients consistently if they are going to remember your product when that need arises.
Building credibility: Not only must clients be aware of your product or service, they also must have a positive disposition toward it. Potential customers must trust that you will deliver what you say you will. Often, especially with large or risky purchases, you need to give them the opportunity to sample, touch, or taste the product in some way. For example, a trainer might gain credibility and allow potential customers to sample their product by offering free, hour long presentations on topics related to their area of specialty.
Being Consistent: Be consistent in every way and in everything you do. This includes the look of your collateral materials, the message you deliver, the level of customer service, and the quality of the product. Being consistent is more important than having the best product. This in part is the reason for the success of chains. Whether youre going to Little Rock, Arkansas or New York City, if you reserve a room at a Courtyard Marriott you know exactly what youre going to get.
Maintaining Focus: Focus allows for more effective utilization of the scarce resources of time and money. Your promotional budget will bring you greater return if you use it to promote a single product to a narrowly defined target market and if you promote that same product to that same target market over a continuous period of time.
Before you ever consider developing a brochure, running an ad, implementing a direct mail campaign, joining an organization for networking or even conducting a sales call, begin by mapping a path to success through the development of a consistent, focused marketing strategy.barrier terminal blocks--https://www.china-forsent.com/product/barrier-terminal-block/
Developing awareness: It is difficult for a potential client to buy your product or service if they dont even know or remember it exists. Generally a potential customer will have to be exposed to your product 5 to 15 times before they are likely to think of your product when the need arises. Needs often arise unexpectedly. You must stay in front of your clients consistently if they are going to remember your product when that need arises.
Building credibility: Not only must clients be aware of your product or service, they also must have a positive disposition toward it. Potential customers must trust that you will deliver what you say you will. Often, especially with large or risky purchases, you need to give them the opportunity to sample, touch, or taste the product in some way. For example, a trainer might gain credibility and allow potential customers to sample their product by offering free, hour long presentations on topics related to their area of specialty.
Being Consistent: Be consistent in every way and in everything you do. This includes the look of your collateral materials, the message you deliver, the level of customer service, and the quality of the product. Being consistent is more important than having the best product. This in part is the reason for the success of chains. Whether youre going to Little Rock, Arkansas or New York City, if you reserve a room at a Courtyard Marriott you know exactly what youre going to get.
Maintaining Focus: Focus allows for more effective utilization of the scarce resources of time and money. Your promotional budget will bring you greater return if you use it to promote a single product to a narrowly defined target market and if you promote that same product to that same target market over a continuous period of time.
Before you ever consider developing a brochure, running an ad, implementing a direct mail campaign, joining an organization for networking or even conducting a sales call, begin by mapping a path to success through the development of a consistent, focused marketing strategy.barrier terminal blocks--https://www.china-forsent.com/product/barrier-terminal-block/
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